What this service covers
Country Stitches Somerset Ad Works handles the paid side of getting inquiries: search ads on Google Ads and Microsoft Advertising, paid social campaigns in Meta Ads Manager or LinkedIn Campaign Manager, the landing pages and forms those ads point to, and the tracking that shows which ad produced which inquiry. You keep ownership of every account. The work covers setup, day-to-day management and a written report on a schedule you agree. What it does not cover is the outcome. The ad platforms run the auctions and your buyers decide whether to get in touch, so nobody can promise a number of inquiries. What you can expect is a clear account structure, tracking you can check yourself, and someone looking after the campaigns between reports.
Services by problem
- Google Ads spend keeps creeping up and nobody can say why: search ads management.
- You want to reach operations managers at companies of a certain size: paid social campaigns, often on LinkedIn.
- Your ads send people to the home page: landing pages and forms.
- Form fills arrive, but nobody knows which campaign produced them or who answered them: lead tracking and follow-up.
If your situation touches more than one of these, say so in your request and the partner can scope them together.
Search campaigns
Keywords grouped by intent, ads written for each group, and tracking that shows which searches turned into inquiries.
Paid social campaigns
Meta and LinkedIn ads with defined audiences, rotating creative, lead forms and tracking, all in ad accounts you own.
Page builds
Copy, layout, form setup and tracking for new landing pages, or fixes to pages you already send paid traffic to.
Follow-up setup
Alerts, tasks and simple follow-up sequences in your CRM, so new inquiries are answered by the right person.
The first steps
Starting is mostly a matter of answering questions.
- Send the form with a short description of what you need.
- A service partner contacts you and asks about goals, budget, channels and current tracking.
- Scope is written down: which platforms, how many campaigns and pages, what gets tracked and how often you get reports.
- The partner quotes you, and you sign only if it suits you.
One channel or four, one page or ten
Scope is mostly a count of moving parts. Each ad platform is its own set of campaigns to build and watch. Each landing page needs writing, building and testing. Each kind of conversion, whether a form fill, a call or a CRM stage, needs its own tracking setup. Each report takes time to prepare. A partner will look at how many of each your request involves and quote on that basis. Ad spend sits outside the quote entirely, since you pay it to the platforms.
Good to know
How do I end the arrangement?
Give the notice set out in your agreement. Before the end date, confirm you have admin access to every ad account, analytics property, tag container and page builder, then remove the partner's user access. Ask that landing pages and tracking keep running or be handed over. A good proposal explains this exit process up front.
My industry has ad restrictions. Can this still work?
Often, with care. Ad platforms restrict or add rules for areas such as health, financial services, housing, employment, credit, legal services, alcohol and gambling. Some require advertiser verification or limit targeting. Mention your industry in the request so the service partner can say what is possible. Whether specific claims are lawful is a question for your own counsel.
What is the difference between setup and ongoing management?
Setup is the one-time work: building campaigns, writing the first ads, creating landing pages and forms, installing conversion tracking and connecting leads to your inbox or CRM. Management is the work after launch: adjusting bids and budgets, excluding poor search terms, testing ads and pages, checking tracking and reporting. Many providers quote the two separately.
Can I keep my current website?
Usually, yes. Ads can point to existing pages if they load quickly, match the ad and have a clear form or contact option. Many businesses add a few dedicated landing pages for ads and leave the main site as it is. The service partner can say which pages are suitable after looking at them.
Which ad platforms are covered?
Requests usually involve Google Ads and Microsoft Advertising for search, and Meta Ads Manager and LinkedIn Campaign Manager for paid social. Tracking typically runs through GA4 and Google Tag Manager, with leads passed to a CRM such as HubSpot, Salesforce or Pipedrive. Mention any other platform you use in your request.
Tell us what you sell and which channels you want to run. A service partner will reply with a scope and a quote.
Request a quoteTell us what you need
This form is how a quote request reaches a service partner.